Brand Story | Part 1
Only one network represents the longest standing tastemaker in the world. Only one network can bring that legacy and innovative technology together to breathe life into present dreams and future aspirations. Our Brand Story Series, divided into Parts I, II and III, shows how the Sotheby’s International Realty® brand flourished to become a global powerhouse: From London, to New York City, to the world. From rare antiques to cutting edge technology. From precious items to an influential voice in home living and cultural expression.
Click below to view Brand Story I - In the heart of London in 1744, an exceptional auction house was born. That house built a tradition of uniting collectors with world-class works of art and marketing the world’s most cherished possessions – a tradition that, now over two centuries old, provides authentic knowledge comparable to none.